https://tips.onepagelove.com/wp-content/themes/hottips/frontend/audio/55.mp3
Hot Tip #55 is to align your marketing and Landing Page narratives.
A Google Ad for freelance time-tracking software that takes you to a page offering time-tracking for teams is confusing.
Consider this advertisement:
Which intro headline do you think resonated more with the visitor?
<aside> 🚫 Voted the world’s most innovative time-tracking software for teams.
</aside>
<aside> ✅ Optimize your freelance hours with automated time-tracking software.
</aside>
It is vital we don’t lose our visitors upon arrival. Spend some time reviewing your marketing copy and where it takes their expectations.
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