Bring it to life

Hot Tip #91 is to bring it to life.

Skeuomorphism is the design concept of making digital items resemble their tangible real-world counterpart.

If you are selling a book, consider using a book mock-up template to bring it to life in your Landing Page:

I grabbed this book template from Creative Market and it made a huge difference to the Hot Tips Landing Page design.

Selling a print? Why not put it in a frame and overlay a leaf to really bring it to life:

Pre-selling property? Give it life with an aerial view of the desk and the beautiful plans strewn across it:

Another trick to bring your offering to vibrant life is to add a subtle drop shadow behind the image, product mock-up, or browser screenshot:

The above subtleties aren’t noticeable at first but collectively mold into a beautiful Landing Page design, like this: