https://tips.onepagelove.com/wp-content/themes/hottips/frontend/audio/94.mp3
Hot Tip #94 is to consider parity pricing.
Simply put, Purchasing Power Parity (PPP) suggests a discounted price for people earning a weaker currency.
A $99 USD Laravel 101 Course to a developer working in Silicon Valley is the equivalent of a dinner for two. $99 USD to a developer working in Mumbai or Maputo is a completely different story.
With the rise of remote working, location-based parity pricing gets more tricky, but offering it — if you can — is the right thing to do.
Not only will you increase revenue, but you’ll achieve what you set out to do — help more people and engage meaningfully with a bigger community.
**Resources**
[PPP Discussion](<https://tips.onepagelove.com/go/podcast-parity-pricing/>) — Check out this ‘Purchasing Power Parity’ podcast episode with Wes Bos and Scott Tolinski. Wes is a developer and teacher and offers parity pricing on [all of his courses](<https://tips.onepagelove.com/go/wes-bos-courses/>).
[Parity Bar](<https://tips.onepagelove.com/go/parity-bar/>) – Neat service to offer parity pricing coupons within your Landing Page header. It’s free for the first 10k views.
[PPP API](<https://tips.onepagelove.com/go/purchasing-power-parity/>) – A Purchasing Power Parity API built by Robin Wieruch to help integrate parity pricing into your Landing Pages.
[Parity Pricing Landing Pages](<https://onepagelove.com/tag/parity-pricing>) – A very young collection of Landing Pages I’ve kicked off featuring parity pricing.
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