https://tips.onepagelove.com/wp-content/themes/hottips/frontend/audio/03.mp3
Hot Tip #03 is to use fewer images but also better images.
Good imagery builds trust, and trust is the foundation for conversions. When it comes to your visuals — spend the money!
Invest in a photoshoot of your team, your product, your food. The ROI on a professional photoshoot is pretty much guaranteed.
**Resources**
[ImageOptim](<https://tips.onepagelove.com/go/imageoptim/>) – My go-to for image size optimization for JPG, GIF, PNG and SVG.
[Optimage](<https://tips.onepagelove.com/go/optimage/>) – An alternative image size optimization tool by Vlad Danilov. Conveniently optimizes MP4 too.
[Stocksy](<https://tips.onepagelove.com/go/stocksy/>) – My favorite premium resource for stock images. If you only need a single authentic image for your Landing Page, seriously consider starting here.
[Squareshot](<https://tips.onepagelove.com/go/squareshot/>) – Service to send your physical product and they’ll send back top quality photos of it for your Landing Page.
[Noun Project Photos](<https://tips.onepagelove.com/go/noun-project-photos/>) – Just launched so a good resource of less-used, quality stock imagery. Pricing is around $33/image for commercial use.
[Unsplash](<https://tips.onepagelove.com/go/unsplash/>) – High quality, well curated free stock images.
[Pixabay](<https://tips.onepagelove.com/go/pixabay/>) and [Pexels](<https://tips.onepagelove.com/go/pexels/>) – Both good free stock image alternatives if a search term isn’t winning on Unsplash. Both include stock video too.
[Team Section Inspiration](<https://onepagelove.com/refs/teams>) – A collection I put together with 20+ team sections in Landing Pages.
[IMGIX](<https://tips.onepagelove.com/go/imgix/>) – Image CDN’s are a bit excessive in most Landing Pages but I use IMGIX for my full network of sites. The real benefit is you can upload a big image once, then manipulate (size, compression) the output using only code. I cannot recommend it enough and I do use it for Landing Pages within my bigger sites.
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