https://tips.onepagelove.com/wp-content/themes/hottips/frontend/audio/20.mp3
Hot Tip #20 is to highlight a testimonial from an opinion leader who is well known to your target audience.
Take a walk with me…
You are looking for an icon pack for your next project. You discover these great looking “ZenIcons” — but the abundance of icons out there casts doubt on the $49 price tag.
Scrolling past the first icon preview you arrive at this featured testimonial:
With 9 different weights, Zen Icons are my go-to icons for all my side projects.
Klaudia Schneider – Spotify Product Designer
Now you think to yourself: “No way! That’s Klaudia, the designer at Spotify I’m following on Twitter. She’s so talented and has great taste. These ZenIcons must be best-in-class for her to endorse them.”
This form of social proof is the game-changing Joker card in your Landing Page deck.
**Resources**
[A tale from Witzenhausen](<https://tips.onepagelove.com/go/witzenhausen/>) – This tip was taken from my WordCamp Berlin talk on Landing Page optimization.
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