https://tips.onepagelove.com/wp-content/themes/hottips/frontend/audio/86.mp3

Hot Tip #86 is to include an explainer video.

Well-thought-out explainer videos can help improve conversions for complex products or services.

⏳ Keep it under 30 seconds (longer can work, but only if brilliant)

💬 Use subtitles

👆 Don’t forget the CTA at the end

Conversely, a rushed explainer video without a budget or refined script will hurt your brand and Landing Page conversions.

**Resources**

[Landed](<https://tips.onepagelove.com/go/landed-video-editors/>) — A service to help pair you with a great video editor. Pricing starts at $3k for a full month with a junior video editor. They could also help produce a full fleet of social media vids to align with the Landing Page. 

[Medialuv](<https://tips.onepagelove.com/go/medialuv/>) — An animation studio specializing in explainer videos. I’ve worked with Ryan in the past. Very professional.

[Explainer Video services on Fiverr](<https://tips.onepagelove.com/go/fiverr-explainer-videos/>) — Great to outsource 2–3 cheap concepts to help brainstorm the final product.

[Artlist](<https://tips.onepagelove.com/go/artlist/>) - One of the best video stock libraries out there. I used them for the explainer video for this Ebook. If you struggle with speaking clearly, they also have a very respectable AI text-to-voice generator. This could help give your video that professional edge you need.

Next tip:

Focus on form UX