https://tips.onepagelove.com/wp-content/themes/hottips/frontend/audio/48.mp3

Hot Tip #48 is to keep brand capitalization consistent.

Landing Pages with different case variations of the brand name look unprofessional and can be confusing.

✅ Starbucks

🚫 Star Bucks 🚫 starbucks 🚫 StarBucks 🚫 STARBUCKS

Avoid ALL CAPS if you can. And once you’ve chosen a case style, stick with it to ensure it’s consistent throughout your Landing Page.

Next tip:

Keep vertical spacing even