Keep it positive

Hot Tip #92 is to keep the tone of your copywriting positive.

🚫 Chat software that doesn’t sell your info ✅ Chat software focused on privacy

🚫 A legal course that doesn’t ramble ✅ A legal course that’s straight to the point

🚫 Don’t be negative ✅ Keep it positive

Position your offering as a confident solution, not a snarky competitor.

**Resources**

[Avoid negative sentences](<https://tips.onepagelove.com/go/avoid-double-negatives/>) – 8 short lessons to strengthen your writing.

Next tip:

Emphasize the value