https://tips.onepagelove.com/wp-content/themes/hottips/frontend/audio/58.mp3
Hot Tip #58 is to minimize the options.
Do you really need:
📊 5 different pricing plans?
📝 7 required fields in your enquiry form?
🎨 16 different product color choices?
“The time it takes to make a decision increases with the number and complexity of choices.”
**Resources**
[Hicks Law](<https://tips.onepagelove.com/go/hicks-law/>) – Beautifully illustrated representation on Laws of UX
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