https://tips.onepagelove.com/wp-content/themes/hottips/frontend/audio/32.mp3
Hot Tip #32 is to offer an annual discount.
Offering a saving for a 12-month commitment can really help boost cash flow for your SaaS.
Note how Unbounce has a Monthly/Annual switcher with a crystal clear “Save 10%” badge on the annual tab:
Also, note how the tiered pricing changes as you switch:
Avoid doing anything too fancy with your pricing switcher. Rather aim for legibility and a stable experience that’s been tested on mobile thoroughly.
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