<aside> <img src="https://hottips.imgix.net/2020/08/rob.png" alt="https://hottips.imgix.net/2020/08/rob.png" width="40px" /> A checklist to ensure your testimonials are effective in your Landing Page

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• [ ] Strongest testimonial featured above the fold or spotlighted within the page

• [ ] Do your testimonials include where the customer is from or what they do?

• [ ] Remove testimonials with little value eg. "This is great"

• [ ] Testimonials feature product or service attributes eg. "Top quality"

• [ ] Testimonials answer potential doubts based on common FAQs eg. "Arrived safely in perfect condition"

• [ ] Testimonial added near checkout form or near pricing table

• [ ] Highlight/bold takeaway within longer testimonial text Utilize customer testimonials

• [ ] Bonus: Do your testimonials match the same demographic as your Landing Page visitor? Showcase testimonials from a similar demographic