https://tips.onepagelove.com/wp-content/themes/hottips/frontend/audio/44.mp3

Hot Tip #44 is to tighten your big typography.

Font Kerning and Tracking is a tricky subject as not all typefaces need it. That said, it’s a good idea to experiment with your bigger fonts.

• Kerning is adjusting the space between 2 letters in a word.
• Tracking is adjusting the space between all the letters in the word.

Here is a Font Tracking example:

Reducing the spacing between characters in your big intro copy can really tighten your Landing Page design.

**Resources**

[Leading vs Kerning vs Tracking](<https://tips.onepagelove.com/go/leading-kerning-tracking/>) – Decent article on Creative Market showcasing the differences between Leading, Kerning and Tracking.

[10 Kerning Tips](<https://tips.onepagelove.com/go/kerning-tips/>) – An older but solid piece by Rebecca Creger with 10 kerning tips for improving your typography.

Next tip:

Don’t neglect Retina optimization