<aside> <img src="https://hottips.imgix.net/2020/08/rob.png" alt="https://hottips.imgix.net/2020/08/rob.png" width="40px" /> Landing Page lessons related to the product or service features.

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Highlight USP among feature list/grid

Replace GIFs with video

Don’t neglect Retina optimization

Strategically position testimonials

Show them how it works