https://tips.onepagelove.com/wp-content/themes/hottips/frontend/audio/31.mp3
Hot Tip #31 is to replace those demo GIFs with video.
Video offers:
⚡️ Better performance
🎨 More colors
🍃 Less file size
👆 Ability to pause
The argument for using GIFs is that they are easier to produce and save. Neither are reasons to use them in your Landing Page.
**Resources**
[ImageOptim](<https://tips.onepagelove.com/go/imageoptim/>) – My go-to for GIF filesize optimization if GIF is your only option.
[Screenflow](<https://tips.onepagelove.com/go/screenflow/>) – My favorite screen recording tool I probably use every day. Exports to GIF and lite-sized MP4 (used in this book) for Landing Pages.
[HandBrake](<https://tips.onepagelove.com/go/handbrake/>) - Excellent free tool to reduce video file size while still maintaining good quality.
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