<aside> <img src="https://hottips.imgix.net/2020/08/rob.png" alt="https://hottips.imgix.net/2020/08/rob.png" width="40px" /> A checklist to ensure your images are optimized in your Landing Page
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[ ] Remove images not related to (or contradicting) your story eg. images of people sun-tanning when you are promoting cold water wetsuits
[ ] Image size is optimized (tool: ImageOptim)
[ ] Infographic images and logos are optimized for Retina screens Don’t neglect Retina optimization
[ ] Background images are not clashing with copy Seek hero images with negative space
[ ] Image alt tags set to describe image if media is disabled Make it accessible
[ ] Idea: Add drop shadows behind the images Bring it to life
[ ] Bonus: Do your images add personality? Add personality
[ ] Poor images? Consider pivoting to illustrations Liven with illustrations