Lower the risk to commit

Hot Tip #47 is to lower the risk to commit.

✅ Free trial ✅ No credit card needed ✅ 2 years warranty ✅ 24/7 support ✅ 30-day money-back guarantee

Note how Squarespace includes two of the above right next to their CTA button:

Your Landing Page visitor is more likely to commit knowing they will be taken care of post-purchase.

If you discovered your Landing Page for the first time today – would you feel confident signing up?

Next tip:

Keep brand capitalization consistent