https://tips.onepagelove.com/wp-content/themes/hottips/frontend/audio/57.mp3
Hot Tip #57 is to only A/B test high traffic pages.
A/B testing (aka split-testing) with low data will lead to inconclusive and even misleading results.
A more effective use of your time is to optimize and market your primary Landing Page until your traffic increases.
**Resources**
[How A/B Testing works](<https://tips.onepagelove.com/go/how-a-b-testing-works/>) – Comprehensive guide by the CXL team where they encourage testing over two business cycles, so it mitigates external events.
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