https://tips.onepagelove.com/wp-content/themes/hottips/frontend/audio/19.mp3

Hot Tip #19 is to set a max-width for your typography.

100% width paragraphs are very difficult to read on bigger resolutions.

Typography optimization can get very technical but try aim for 55–100 characters per line (CPL).

The ‣ emails have ~60 CPL. Real easy to digest.

The Rich-media version Ebook is ~75 CPL.

This Notion version, with the fixed-width page setting, is around ~90 CPL.

**Resources**

[Tuning CPL](<https://tips.onepagelove.com/go/characters-per-line/>) – Excellent article on fine-tuning typography based on characters per line.

[GRT Calculator](<https://tips.onepagelove.com/go/grt-calculator/>) – The Golden Ratio Typography (GRT) calculator helps perfect typography for your Landing Page by entering your current font, font size, and content width.

[Tool 1](<https://tips.onepagelove.com/go/character-count-online/>) & [Tool 2](<https://tips.onepagelove.com/go/charcounter/>) – These two online character counting tools are semi-decent (only a little spammy vs. the rest) and fast.

Next tip:

Highlight a testimonial from an opinion leader