Sit with someone and see what it takes to convert

There are two ways to experience horror.

The first is to rent a gory R-rated film.

The second is to watch someone interact with your Landing Page. Truly horrifying, but the learnings are worth the trauma.

Hot Tip #18 is to sit with someone from your target market and study what it takes for them to convert.

Next tip:

Set a max-width typography (CPL)

<aside> <img src="https://hottips.imgix.net/2020/08/rob.png" alt="https://hottips.imgix.net/2020/08/rob.png" width="40px" /> This was my favorite audiobook tip, why not give it a listen ;)

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