<aside> <img src="https://robhope.com/wp-content/themes/robhope/frontend/img/global/rob.png" alt="https://robhope.com/wp-content/themes/robhope/frontend/img/global/rob.png" width="40px" /> Landing Page lessons related to the customer testimonials. When you are further with your optimization, kick off the Testimonial Checklist

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Utilize customer testimonials

Showcase testimonials from a similar demographic

Highlight a testimonial from an opinion leader

Add social proof

Strategically position testimonials