<aside> <img src="https://hottips.imgix.net/2020/08/rob.png" alt="https://hottips.imgix.net/2020/08/rob.png" width="40px" /> Landing Page lessons related to testing the page browsing and checkout experience. When you are further with your optimization, kick off the Final Pre-Launch Checklist

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Sit with someone and see what it takes to convert

Step into your visitor’s shoes

Only A/B test high traffic pages

Soft launch with a discount

Test new narratives