<aside> <img src="https://hottips.imgix.net/2020/08/rob.png" alt="https://hottips.imgix.net/2020/08/rob.png" width="40px" /> Landing Page lessons related to improving your copywriting.
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Spice up Call-To-Action buttons
Empathize with the visitor’s problem
If you market to everyone, it resonates with no one
Deconstruct your About paragraph
Place copy before images on mobile
Keep brand capitalization consistent
Personalize the success message
Focus on people, not search engines