<aside> <img src="https://hottips.imgix.net/2020/08/rob.png" alt="https://hottips.imgix.net/2020/08/rob.png" width="40px" /> Landing Page lessons related to improving your copywriting.

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Spice up Call-To-Action buttons

Empathize with the visitor’s problem

If you market to everyone, it resonates with no one

Avoid the word cheap

Deconstruct your About paragraph

Put your name on it

Place copy before images on mobile

Emphasize time-saving

Lower the risk to commit

Keep brand capitalization consistent

Focus on solving copy first

Personalize the success message

Prove you are established

Focus on people, not search engines

Focus on benefits, not features

Keep it positive