<aside> <img src="https://hottips.imgix.net/2020/08/rob.png" alt="https://hottips.imgix.net/2020/08/rob.png" width="40px" /> Landing Page lessons related to the introduction headline copy.

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Empathize with the visitor’s problem

If you market to everyone, it resonates with no one

Deconstruct your About paragraph

Tighten your big type

Focus on solving copy first

Align your marketing

Steer clear of a header carousel

Define a visual hierarchy

Focus on benefits, not features

Keep it positive

Test new narratives