<aside> <img src="https://hottips.imgix.net/2020/08/rob.png" alt="https://hottips.imgix.net/2020/08/rob.png" width="40px" /> Landing Page lessons related to the overall page design. When you are further with your design, kick off the Design Checklist

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Fewer images, better images

When in doubt, double the padding

Avoid center-aligned or justified paragraphs

Create a text color hierarchy

Highlight USP among feature list/grid

Set a max-width typography (CPL)

Consider a color scheme

Space using ratios

Add personality

Align with a grid

Add a splash of color

Invest in an icon library

Tighten your big type

Don’t neglect Retina optimization

Keep brand capitalization consistent

Keep vertical spacing even