<aside> <img src="https://hottips.imgix.net/2020/08/rob.png" alt="https://hottips.imgix.net/2020/08/rob.png" width="40px" /> Landing Page lessons related to pricing experiments. When you are further with your optimization, kick off the Pricing Checklist

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Offer more pricing tiers

Offer an annual discount

Suggest a pricing option

Increase demand by limiting supply

Minimize the options

Reassure during checkout

Strategically position testimonials

Consider a lifetime discount

Consider parity pricing